In 2009, New Balance proudly celebrates our 20th anniversary of association with Susan G. Komen for the Cure® in the fight to eradicate breast cancer. Four national components make up New Balance's commitment to Komen for the Cure®: Our national sponsorships of the Susan G. Komen Race for the Cure®, Breast Cancer 3-Day, and Marathon for the Cure® as well as our in-store retail promotion, "Lace Up For the Cure®".
New Balance will donate 15% of wholesale sales from the Lace Up for the Cure Apparel, Footwear & Accessories Collection with a guaranteed minimum donation of $500,000 up to a maximum of $1 million to Komen for the Cure. View the collection.
And to help participants get ready for their Susan G. Komen for the Cure events, New Balance and ExerciseTV have teamed up to create the Pink Ribbon Workout. This series, which features workouts as well as breast health tips, is the first specifically designed to help runners and walkers train for these events. Get the Pink Ribbon workout here.
