2008
- MO/WO850 named Gear of the Year – Outside Buyer's Guide 2008
- WR768 named Best Running Shoe – Health in their "Best of Fitness" issue June 2008
- Special Recognition for Green Awareness for New Balance Mashpee Commons store by Association for Retail Environments (ARE)
- SM/SW920 named Best of Adventure Gear – National Geographic Adventure December/January 2008
2007
- NBx Design team – Runner's World Design team of the year 2007
- New Balance (UK) Business Improvement Award - The Manufacturing Institute's 2007 Business Award
- Plus Award for Design Excellence in the Women's Athletic category – Footwear Plus
- New Balance named to Ethisphere Magazine's World's Most Ethical Companies™ list
- WW792 named Best Walking Shoe - Health Magazine's Best of Fitness Awards 2007
- M/W902 named Gear of the Year - Outside Buyer's Guide 2007
- M/W902 named Best Renovation - Running Network Spring Buyer's Guide
- M/W902 received High Performance Award - GenA Network Spring Shoe Guide
- M/W902 named Editor's Choice - Runner's World March Buyer's Guide
- WR1061 named Best for Cushioning - Shape Magazine April 2007
- MX8515 named Best in Shoe: For the Gym or Court - Men's Fitness April
- 1500 Treadmill named Best Buy by Consumers Digest Magazine
- MR/WR1223 named Best Update - Runner's World August Buyer's Guide
- WT800 named Editorís Choice - Runner's World October Buyer's Guide
- WV850 named Best Debut - Volleyball October Editor's Choice Shoe Review
- WT800 named Best for Speed - Shape Magazine's Shoe Review November
- MR/WR858 named Best Update - Runner's World December Buyer's Guide
- MR/WR1223 named Best Update - Runner's World Third Annual International Shoe Awards 2007
2006
- M/W755 named Best Update – Runner's World December 2006 Buyer's Guide
- W767 named Best Running Shoe – Shape November 2006
- WW743 named Best Walking Shoe – Shape November 2006
- MW/WW791 named Consumer Reports Best Buy – Consumer Reports October 2006
- MW/WW557 named Consumer Reports Best Buy – Consumer Reports October 2006
- M/W872 named Editor's Choice – Runner's World Fall 2006 Buyer's Guide
- M/W767 named Best Update - Runner's World Fall 2006 Buyer's Guide
- #1 in Customer Loyalty Award -- Athletic Footwear – Brand Keys (8th year)
- M/W8505 named Sports Product of the Year finalist – Sports Edge
- M766 named Editor's Pick - Men's Journal March 2006 Gear Guide
- WX716 named Best Cross-trainer - Health Magazine 2006 Best of Fitness issue
- WW791 named Best Walking Shoe – Redbook March 2006
- WW791 named Best Cushioning Shoe – Shape April 2006
- Special centennial Web site named Site of the Day – Adobe
- Special centennial Web site named Site of the Week – Commarts.com
2005
- M/W766 named Editor's Choice – Runner's World Spring 2005 Buyer's Guide
- M/W754 named Editor's Choice – Runner's World Summer 2005 Buyer's Guide
- Silver Award in the 2005 Ex Awards for the 2004 LaSalle Bank Chicago Marathon
- Best Cruelty-Free Athletic Shoes – PETA (People for the Ethical Treatment of Animals)
- New Balance Ultra Arch Support named Editor's Choice – Backpacker Magazine
- #1 in Customer Loyalty Award -- Athletic Footwear – Brand Keys (7th year)
- 2005 A.I.M. Achievement Award – Associated Industries of Massachusetts
- Distinguished Service Award, Jim Davis – United States Sports Academy
- Health Magazine Best of Fitness Award Winner – Exit Short
2004
- #1 in Customer Loyalty Award -- Athletic Footwear – Brand Keys (6th year)
- Extreme Esteem Award – Self Esteem Boston for commitment to community
- Northeast Award from MA Alliance for Economic Development for Lawrence development
- PLUS award for Design Excellence in Men's Athletic category – Footwear Plus
2003
- NB on-line ad 1st in "Rich Media" category -- MSN Creative Contest
- M805 Product of the Year in Footwear & Apparel category -- South America's Sports Trader Magazine
- Int'l Award for Best Performance (in 2002) in Sports Goods -- Council of Int'l Awards, UK
- #1 in Customer Loyalty Award -- Athletic Footwear -- Brand Keys (5th year)
- 2003 All-Star Award – Apparel Magazine
- Champions of Change Silver Medal for corporate volunteer initiatives -- United Way of MA Bay
2002
- M/W716 named "Best Buy" -- Runner's World 2002 Spring Buyers Guide
- Fleet Feet Lifetime Commitment to Running Award, to Jim Davis -- Fleet Feet, Inc.
- Brand of the Year -- ShoesOnTheNet.com
- Footwear Supplier of the Year -- Rebel Sports, Australia
- Vendor Award of Excellence - Best Sales to Plan -- Mervyn's
- #1 in Customer Loyalty Award – Athletic Footwear -- Brand Keys (4th year)
- Telly Award (to New Balance & Pagano Media) for NB Web Launch
- Men's Athletic Vendor of the Year Award -- Bob's
- NB women's running ad "Stairs" named "Best Spot" -- Adweek
- FN 2002 Hall of Fame Achievement Award to Jim & Anne Davis -- Footwear News
- Ad of the Month for women's running ad "Thunderstorm" -- Fast Company, September
- M/W920 named Shoe of the Month – Triathlete, August
- M804 named Product of the Year in Footwear & Apparel category - South America's Sports Trader
- NB women's running ad "Thunderstorm" named "Best Creative Spot" -- Adweek
2001
- #1 in Customer Loyalty Award – Athletic Footwear -- Brand Keys (3rd year)
- Footwear Supplier of the Year -- Sporting Goods Business
- 2001 PLUS Award for Design Excellence in Men's Athletic -- Footwear Plus
- Reader Choice Award in Running & Walking categories -- Shape Magazine, April 2001
- Large Business of the Year award -- Skowhegan (ME) Chamber of Commerce
- M/W854 named "Best Update" -- Runner's World, March 2001
- M/W714 named "Best Buy" -- Runner's World, March 2001
- M/W904 named "Best Renovation" in Trail -- The Running Network, Spring 2001
- M/W729 awarded "Gold Medal" in Lightweight -- The Running Network, Spring 2001
- M/W750 awarded "Gold Medal" in Cushioning -- The Running Network, Spring 2001
- NCCJ Humanitarian Award, Jim and Anne Davis -- National Conference for Community and Justice
- 2001 British P.O.P. "Gold Medal" in Sports, Toys, and Accessories category
- Shoe Angel of the Year -- ShoesOnTheNet.com
2000
- #1 in Customer Loyalty Award – Athletic Footwear -- Brand Keys (2nd year)
- 2000 PLUS Award for Design Excellence in Men's Athletic, Women's Athletic & Brand of the Year – Footwear Plus Magazine
- 2000 TSA VICTOR Award (Shoe Vendor of the Year) -- The Sports Authority
- Best Performance Sports Brand -- Shinkong Mitsukoshi department store, Taiwan
1999
- 1999 PLUS Award for Design Excellence -- Footwear Plus
- Marketing Innovation Award -- Sporting Goods Intelligence
- #1 in Customer Loyalty Award – Athletic Footwear -- Brand Keys
- Gold Award for Internet Marketing Excellence -- @dtech
- 1999 Vendor Achievement Award -- Gart Sports
- 1999 TSA VICTOR Award (Shoe Vendor of the Year) -- The Sports Authority
- M/W1000 awarded "Gold Medal" in Stability Category -- The Running Network, Fall 1999
- NB Norway (ME) received "The Certificate of Recognition for its significant expansion and modernization efforts" -- Growth Council of Oxford Hills
- Spring 1999 NB Footwear Trade Catalog won Designers' Choice -- Sporting Goods Business
- 2nd place, "Best Exhibit Booth" - Western Shoe Show (WSA)
1998
- M/W827 named "Best Update" -- Runners World, December
- M/W760 named "Best Buy" -- Runner's World, September
- Vendor of the Year -- Fleet Feet
- Vendor of the Year -- Nordstrom
- Community Leadership Award, Anne Davis -- Franciscan Children's Hospital
- MW/WW840 named Editor's Choice -- Walking Magazine
1997
- Jim Davis elected to the National Sporting Goods Association (NSGA) Hall of Fame and Company of the Year -- Footwear News
- Vendor of the Year -- Hibbets Sporting Goods
- Footwear Vendor of the Year – Modell's Sporting Goods
- Footwear Vendor Education Award – Dick's Sporting Goods
- MW/WW840 named Best Walking Shoe -- a leading consumer magazine
1996
- Marketing Innovation Award for modular manufacturing -- Sporting Goods Intelligence
- Sponsor of the Year, New Balance Canada -- Athletics Canada
- Vendor of the Quarter, January-March 1996 -- Just For Feet
1995
- Jim Davis named New England Manufacturing Entrepreneur of the Year -- Inc. Magazine
- "Hammer Award" to New Balance Maine -- OSHA
- Award of Excellence -- National Shoe Retailers Association (NSRA)
- Outstanding Vendor of the Year -- Fleet Feet
1994
- Community Service Award -- Susan G. Komen Breast Cancer Foundation
1993
- Jim Davis named Entrepreneur of the Year -- Business Week
- Best of Industry Permanent Award for Modular Panel Point of Purchase Display - POPAI
1982
- 420 named #1 running shoe – Runner's World
1976
- 320 named #1 running shoe – Runner's World
- 305 named #1 running shoe – Runner's World
